TV station groups are creating standards and guidelines for programmatic advertising, the Television Bureau of Advertising said in a news release Wednesday. Programmatic ads use automated ad buying and selling, data and targeted ads to compete with digital advertising tech. TVB released a collection of suggested guidelines and best practices for the new type of ads in an online document and asked for edits and suggestions. "These guidelines will be maintained as an open and collaborative effort between broadcasters, advertising agencies, rep firms, aggregators and platform providers," TVB President Steve Lanzano wrote. "This document is expected to continue to evolve through successive updates, and is open to input from all companies and individuals who wish to contribute."
Telco and cable interests opposed a consumer group petition for reconsideration that asked the FCC to put more of the onus and cost for implementing new backup power solutions on fixed-service providers and less on consumers (see 1511170042). Rules in an August tech transition order (see 1508060044) "promote access to 911 service by customers of non-line-powered, fixed voice service providers during commercial power outages in a manner that appropriately reflects consumer expectations regarding access to emergency communications," said the American Cable Association, NCTA and USTelecom in a filing Thursday in docket 14-174. "The Commission’s actions were based upon extensive comments from all interests, including Petitioners, and substantial evidence about the diminishing reliance that consumers have elected to place on line-powered voice service. The Petition counters none of these facts and thus offers no basis for the Commission to make any change to those rules, and therefore it should be rejected." In its opposition posted Friday, CenturyLink said the petition filed by the National Association of State Utility Consumer Advocates (NASUCA) and other groups "is procedurally infirm and otherwise without merit." The ITTA, NTCA and Fiber to the Home Council Americas filed oppositions last week (here, here and here). The NASUCA petition did pick up backing from the International Association of Fire Chiefs earlier last week, which said the order abandoned core public safety and consumer protection principles. "In enabling new technologies for 911, the standard of performance should be reliability that is at least equivalent to the current universal access landline telephone network. The Rule and Order fail to meet this standard," the IAFC said in a letter to the FCC. "The IAFC supports the petitioners’ request and respectfully requests the FCC reconsider its Rule and Order as outlined by the petitioners and place responsibility upon the carriers for ensuring the continuity of 911 communications. The Rule and Order as written will negatively impact the ability of individuals to reach 911."
Capitol Hill fell short of achieving many of the telecom goals lawmakers touted at 2015’s start. One session into the current GOP-controlled Congress, the scorecard disheartens some industry lobbyists and observers, but not all told us they saw reason for disappointment. Some emphasized what they judged key developments in spectrum and broadband deployment negotiation. Lawmakers said they hoped for 2016 progress on these issues despite likely presidential election distractions.
Capitol Hill fell short of achieving many of the telecom goals lawmakers touted at 2015’s start. One session into the current GOP-controlled Congress, the scorecard disheartens some industry lobbyists and observers, but not all told us they saw reason for disappointment. Some emphasized what they judged key developments in spectrum and broadband deployment negotiation. Lawmakers said they hoped for 2016 progress on these issues despite likely presidential election distractions.
Several industry representatives said they expect the FTC to soon begin enforcing new policy and guidance that's intended to protect consumers from intentionally misleading native online advertising. "This is a clear warning shot," said Dan Jaffe, Association of National Advertisers (ANA) group executive vice president-government relations. With all the effort and time that regulators took to develop a detailed statement (see 1512220031), they plan to bring action against "obviously egregious cases," he told us, saying industry needs to "take [this policy] to heart" and "be sure we're within the lines and behaving in a way not to bring legal actions."
Several industry representatives said they expect the FTC to soon begin enforcing new policy and guidance that's intended to protect consumers from intentionally misleading native online advertising. "This is a clear warning shot," said Dan Jaffe, Association of National Advertisers (ANA) group executive vice president-government relations. With all the effort and time that regulators took to develop a detailed statement (see 1512220031), they plan to bring action against "obviously egregious cases," he told us, saying industry needs to "take [this policy] to heart" and "be sure we're within the lines and behaving in a way not to bring legal actions."
Despite the Federal Aviation Administration’s 30-day waiver of its $5 registration fee on small recreational drones (see 1512140019), the Consumer Technology Association stands by its belief that the agency’s imposition of a fee-based registration system was the wrong decision, said Doug Johnson, vice president-technology policy, in an interview. Registrations officially began Dec. 21, and the waiver window on the $5 fee closes Jan. 20.
Despite the Federal Aviation Administration’s 30-day waiver of its $5 registration fee on small recreational drones (see 1512140019), the Consumer Technology Association stands by its belief that the agency’s imposition of a fee-based registration system was the wrong decision, said Doug Johnson, vice president-technology policy, in an interview. Registrations officially began Dec. 21, and the waiver window on the $5 fee closes Jan. 20.
Despite the Federal Aviation Administration’s 30-day waiver of its $5 registration fee on small recreational drones (see 1512140019), the Consumer Technology Association stands by its belief that the agency’s imposition of a fee-based registration system was the wrong decision, said Doug Johnson, vice president-technology policy, in an interview. Registrations officially began Dec. 21, and the waiver window on the $5 fee closes Jan. 20.
CEDIA is in talks with Coldwell Banker to involve integrators in the sale of homes valued at $1 million or more, CEO Vin Bruno said on a webcast Tuesday. Bruno met with Coldwell Banker executives in New York this month to discuss what he called “a big deal” for CEDIA integrators. The real estate franchisor sold more than 21,000 $1 million-plus homes last year, Bruno said, and CEDIA’s strategy is for members to work with Coldwell Banker to install automation in premium-level homes before the for-sale signs go up.