NAD Finds Some T-Mobile Advertising Claims Are Misleading
The Better Business Bureau’s National Advertising Division said Thursday that T-Mobile should drop claims in an eight-minute promotional video that “AT&T and Verizon have announced price increase over price increase a combined ten times in the past two years.” AT&T had challenged the claims, which NAD found to be inaccurate.
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NAD also said T-Mobile should drop implied claims that T‑Satellite “provides 100% coverage everywhere or everywhere the sky is visible.” Those claims communicate universal coverage and “cannot be properly qualified with a disclosure,” NAD said.
T-Mobile said in an advertiser statement that while “it appreciates NAD’s role in preserving the integrity of self-regulation, it respectfully disagrees with and will appeal NAD’s decision.”