AT&T Agrees to Modify Ad Claims About Free iPhone Offer
A panel of the Better Business Bureau’s National Advertising Review Board recommended Thursday that AT&T change its advertising “to avoid conveying a false message regarding eligibility for an iPhone device offer.” The bureau’s National Advertising Division previously said AT&T should modify a claim that “everyone” can get an “iPhone 16 Pro on us” because the offer applies to specific plans only. Verizon brought the challenge.
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The NARB panel “agreed with NAD’s conclusion that the challenged advertising, on its face, conveys a false message that everyone ‘gets’ a free phone and does not clarify the message by disclosing a material limitation to the offer of a free cell phone in a clear and conspicuous manner,” the decision said. NARB said AT&T agreed to comply with the decision.
Last week, AT&T sued the NAD over its attempt to block the carrier from running ads about T-Mobile’s repeated violations of NAD rules on deceptive ads, saying in court filings that the ad watchdog is ineffective (see 510300031).