NAD Says Verizon Frontline Claims Not a Distortion
The Better Business Bureau's National Advertising Division sided with Verizon against T-Mobile's challenge of advertising claims that Verizon made about its Frontline program for first responders. T-Mobile challenged two Verizon commercials, “asserting they misleadingly suggest Verizon is the only network…
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that prioritizes first responders” and “argued that all three major carriers provide such services, including their own, which features advanced technology,” NAD said Tuesday. The decision found that Verizon’s claim that it offers a network “that truly prioritizes first responders” doesn’t “reasonably convey a message that Verizon Frontline is the exclusive network that prioritizes first responders while other networks do not.”