T-Mobile Will Discontinue 2 Advertising Claims Following NAD Decisions
In response to challenges brought by competitor AT&T, the Better Business Bureau's National Advertising Division issued decisions on Thursday asking T-Mobile to drop two different advertising claims. The first was that “Families Can Save 20% Every Month Versus AT&T and…
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Verizon.” NAD said the ad doesn’t inform consumers “that the 20% savings claim is calculated by including the cost of third-party streaming services on top of the price of AT&T’s and Verizon’s monthly wireless plans.” The second claim was that with T-Mobile consumers “Save On Every Plan vs. The Other Big Guys.” Here too “T-Mobile included the cost of certain third-party streaming services, that are bundled with a T-Mobile plan, on top of the price of AT&T and Verizon wireless plans,” NAD said. In response, T-Mobile said while it disagrees with NAD, it will comply with the decisions.