Canada Seeking Input for Guidance on 'Greenwashing' Rules for Product Labels
Canada is accepting feedback as it prepares guidance for new regulations aimed at preventing companies from placing “unsubstantiated environmental claims” on imported product labels and other goods, USDA said in a report this month. Public comments on these new “greenwashing provisions” are due to Canada by Sept. 27.
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The country in June amended its Competition Act so that claims about a product's environmental benefits must be supported by “adequate and proper testing,” and claims about a business' environmental benefits must be based on “adequate and proper substantiation in accordance with an internationally recognized methodology.” USDA said Canada is America’s largest export market for high-value consumer-oriented agricultural products and foods, and U.S. farmers and food manufacturers “continue to increase their offerings of products that appeal to an increasingly environmental-conscious consumer,” including products that are “often promoted for their sustainability or environmental benefits.”