W.Va. PSC Task Force Recommends Cable Outage Alerts on Social Media
“When it comes to communicating outages, social media can and should be a public utility or cable TV provider’s best friend,” a West Virginia Public Service Commission task force said Wednesday. The group reported on outage notification best practices in…
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response to a PSC request (see 2405220049). "In the past, best practices in outage communication may have centered around emails, phone calls, and even press releases,” the report said. “Today, however, customers expect more immediate updates via text alerts, real-time outage maps, and social media platforms like Facebook, Instagram and Twitter (X).” Social networks are now “an absolute must-have” as they “allow for the provision of quick updates regarding the status of outage situations so customers are not left searching for relevant information.”