T-Mobile Launches Product for New MVNOs
T-Mobile unveiled a “Your Name, Our Wireless” offering aimed at making it easier for mobile virtual network operators to launch. The service is “an end-to-end managed and operated solution, which simplifies backend set-up and day-to-day operations, allowing companies to focus…
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on enhancing customer engagement and driving new revenue opportunities,” a Thursday news release said. The carrier cited as an example its work with rapper Leon "Roccstar" Youngblood to launch Roccstar Wireless. Launching an MVNO “can be complex” and “companies must navigate signing agreements with multiple suppliers, resulting in a prolonged time-to-market," said Daniel Thygesen, senior vice president of T-Mobile Wholesale. T-Mobile noted it already powers more than 200 MVNO brands.