OpenAI Signs Tech Deals With Vox and the Atlantic
OpenAI signed separate agreements with The Atlantic and Vox Media, allowing the AI developer to use their news content to train models for products like ChatGPT. The Atlantic and Vox will use OpenAI technology to enhance advertising and news products.…
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Vox said it will use OpenAI tools to “enhance” its Strategist Gift Scout, a user search tool, and improve Forte, its targeted advertising platform. “Advertisers will benefit from the OpenAI partnership through stronger creative optimization and audience segment targeting, leading to even higher campaign performance,” Vox said. The Atlantic said it will have “privileged access” to OpenAI tech and will help shape “news experiences” on ChatGPT and other OpenAI services. The magazine will use OpenAI tools to develop Atlantic Labs, an experimental “microsite” using AI to build “new products and features to better serve” the platform’s “journalism and readers.” Atlantic CEO Nicholas Thompson said the partnership will make the company’s “reporting and stories more discoverable to millions” and give the company a “voice in shaping how news is surfaced” on OpenAI platforms. Vox Media CEO Jim Bankoff said the agreement “aligns with our goals of leveraging generative AI to innovate for our audiences and customers, protect and grow the value of our work and intellectual property, and boost productivity and discoverability to elevate the talent and creativity of our exceptional journalists and creators.” OpenAI Chief Operating Officer Brad Lightcap said the company is “dedicated to supporting high-quality journalism and the publishing ecosystem.”