Verizon Halts Ads Disparaging Home Internet Rivals
The Better Business Bureau's National Advertising Division halted investigating a Verizon ad campaign that disparaged rivals' 5G Home Internet services after the company agreed it will stop it, NAD said Monday. The ads were part of a holiday promotion. Charter…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
argued that in promoting fixed wireless service “Verizon made unsupported disparaging claims about the Wi-Fi service provided by competitors, such as Charter,” NAD said: “Verizon informed NAD that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.”