Group Warns of Lead Generation Sector Fallout from Proposed Anti-Texting Rules
Representatives of Responsible Enterprises Against Consumer Harassment (REACH) met with an aide to FCC Chairwoman Jessica Rosenworcel on a March Further NPRM on robotexts (see 2303160061) and the effect on “the lead generation industry.” REACH said "banning lead generation would…
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unfairly punish good actors and shut down an entire industry." Under the proposed rules “hundreds of thousands of small businesses would lose their ability to connect with consumers via the purchase of leads,” said a filing Monday in docket 21-402: “Tens of thousands of individuals -- if not more -- would lose their jobs instantly.”