Mint Mobile Appeals NAD Decision on Monthly Plan Promotion
Mint Mobile appealed a decision by the Better Business Bureau's National Advertising Division that the provider should discontinue or modify the claim that its unlimited plan is “now just $15/mo.,” NAD said Wednesday. AT&T had brought the challenge, which was…
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appealed to the bureau’s National Advertising Review Board. Mint argues that since it only offers “wireless service plans in three-, six-, and twelve-month increments” consumers understand that the offer wasn’t made “in perpetuity, or of longer duration similar to introductory pricing offered by other wireless carriers,” NAD said. NAD said “the challenged advertising does not adequately disclose that the $15 monthly service is a promotional offer for only three months of service.”