Change Speed Boost Claims, NAD Tells Charter
Charter Communications should drop or modify advertising claims about its wireless Speed Boost offering, the Better Business Bureau's National Advertising Division said Wednesday. AT&T challenged the ad claims, NAD said, adding the ads give the impression Speed Boost is widely…
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available on mobile devices when it requires a Spectrum home internet plan, Spectrum Mobile plan and device, and that the user be connected to Spectrum Wi-Fi. NAD said its decision doesn't preclude Charter "from making truthful and non-misleading claims about the availability of Speed Boost." Charter didn't comment.