NAD Says T-Mobile Should Drop Home Internet Speed Claim
T-Mobile should drop its “Don’t you worry ‘bout speed” claim in commercials on its home internet service, the Better Business Bureau's National Advertising Division said in response to complaints filed by Comcast and Charter Communications (see here and here). The…
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claim “conveys a message that consumers can get the speed they need to do whatever they want on the internet without limitation,” NAD said: The claim “conveys the message that internet speeds are sufficient to provide worry-free internet service that will allow users to perform nearly all typical activities on the internet, including intensive uses like gaming or streaming on multiple devices at any time of day.” T-Mobile responded it “will comply with NAD’s recommendations, but strongly disagrees with NAD’s determination that the challenged commercial communicates an unsubstantiated message.”