NAD Finds T-Mobile Should Drop 'Most Reliable' 5G Network Claims
T-Mobile should discontinue claims its wireless service has "the most reliable 5G network according to the third-party testing company, umlaut,” the Better Business Bureau's National Advertising Division said, in response to a complaint by AT&T. NAD said Thursday it analyzed…
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the four tests utilized by umlaut and “found that it could not determine with certainty that umlaut’s 5G Transaction Success Metric accurately measures task completion in a consumer-relevant way.” T-Mobile responded it’s “proud of its 5G network and the awards it has received,” NAD said: “It expressed its disappointment with NAD’s decision but stated that it ‘remains a supporter of the self-regulatory process and will comply with NAD’s recommendations.’”