Comcast Appealing NAD Finding About Mobile Claims
Comcast plans to appeal a Better Business Division National Advertising Division recommendation that it modify advertising claims about Xfinity Mobile speeds, reliability and ranking, NAD said last week. AT&T challenged the ad claims. NAD said Comcast indicated it believes its…
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advertising "conveys truthful messages about the unique benefits of the Xfinity Mobile service," and NAD's decision was inconsistent with previous cases on similar claims.