Hallmark Moves to Compel TCPA Plaintiff to Individual Arbitration

loyalty program and agreed to the arbitration agreement, the company said in U.S. District Court for Connecticut in New Haven. Williams made numerous purchases at Hallmark stores, “and consented to receive the very text messages that form the basis of his claim,” it said. Williams' claim in New Haven federal court is “procedurally improper because, at the time he enrolled to receive text messages from Hallmark, he also agreed to a mandatory and binding arbitration provision that explicitly applies to the very claim he asserts here,” it said. In seeking alternatively to strike Williams’ class allegations, Hallmark argues he's “not a member of the class he seeks to represent because he consented to receive text messages from Hallmark,” it said. Though Williams claims otherwise, and alleges he continued to receive text messages after he texted “Stop,” Hallmark’s records “contradict these allegations,” it said. Hallmark isn’t asking the court to resolve these factual disputes on this motion, but rather to strike the class allegations, it said. At a minimum, Williams “will be the subject of unique defenses that preclude his ability to represent a class in this action and will be unable to satisfy Rule 23’s predominance requirement,” it said.