Experts Say the Metaverse Is Inevitable, and in Fact Already Here
What the metaverse is, and will mean for consumers, is still evolving, speakers said during a CES discussion Saturday. The metaverse means “we’re going to be able to be anywhere, have anywhere be with us, together,” said David Treat, Accenture…
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senior managing director. “It’s the end of that two-dimensional, highly constrained version of the digital world,” he said. “Screw the metaverse,” said Justin Hochberg, CEO of Virtual Brand Group, a metaverse company: “I am tired of giving Facebook, i.e., Meta, branding over all of the things that we do. I don’t want to call it metaverse anymore.” Hochberg said he agreed with Treat in general, but there are problems. “Right now, it’s a lot of technology, but not a lot of use cases,” he said. Zach Bruch, CEO of non-fungible token company Recur, said when he hears metaverse he doesn’t think about Facebook. Bruch said the definition should be broad. “You can be riding a Peloton, you’re in the metaverse; on a Zoom call, you’re in a metaverse,” he said. “Using the digital world to connect with other people, for all sorts of different things and different use cases, to me that’s what the metaverse is,” he said. “You’re on the metaverse,” said Betty (who uses only her first name), CEO of NFT company Deadfellaz. “We’re already in these digital spaces all day, every day -- I think that’s the metaverse,” she said. “In reality, it’s [gaming platform] Discord, it’s Twitter, it’s where we’re already at,” she said. “I don’t think it’s chaotic, but it can feel chaotic from an outsider’s perspective,” she said: “The tech and the aesthetics don’t line up just yet, but they will.” Every major wave of innovation is “proceeded by a couple of decades worth of work that laid the foundation,” Treat said. The metaverse integrates years of work on blockchain technology and augmented and virtual reality, he said. If you think of the metaverse as decades of innovation converging, “you see a multi-decade, natural progression to an inevitable outcome that will break us away from the digital world [as] something that we experience on a flat plane of glass in the computer we’re sitting in front of or the phone we’re holding up,” Treat said.