Mobile Operators to Lose $2.5B in Messaging Revenue to Chat Services: Juniper
Mobile operators will lose $2.5 billion next year to business messaging providers such as Messenger, WeChat and WhatsApp, up 20% from 2021, said Juniper Research Wednesday. Promotional messages will account for nearly a third of the revenue loss as businesses…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
increasingly use messaging for rich media marketing campaigns. SMS business messages will reach 1.7 trillion next year, up from 1.6 trillion in 2022, it said. SMS use will be strong at retail, with operator-led messaging channels in multi-factor authentication tracking along with the growth of e-commerce, Juniper said.