Walmart, Amazon Luring Holiday Customers With New Services
Retailers are turning to new partnerships to lure shoppers during the competitive holiday shopping season. Walmart announced Wednesday it teamed with home services company Angi, formerly Angie’s List, for holiday light installation for lights bought at Walmart, and Amazon added…
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Venmo as a payment option to give customers “more choice” at checkout. Customers who buy “nearly any Christmas lighting” from Walmart can get installation starting at $149 for up to 100 feet, going up to $499 for 450-600 feet, the retailer said. Light removal is $99-$349. Customers buy the service via scanning a QR code on the lights’ package and choosing the installation option they need. More than 90% of Walmart’s holiday light packages come with QR codes, it said. Amazon, meanwhile, began rolling out a Venmo payment option to select customers Tuesday, with general U.S. availability due by Black Friday. Venmo has 90 million users, Amazon said. Secure transactions are protected by Amazon back-end technology, it said. A 2022 Business of Apps Venmo profile said 50% of users are 25-34, and 33% are 18-24.