Sony Launches Its First Self-Fitting OTC Hearing Aids
Sony announced Wednesday availability of its first over-the-counter hearing aids (see 2209130010) for the U.S. market. The CRE-C10 ($999, October) and CRE-E10 ($1,299, winter) self-fitting hearing aids, developed with WS Audiology, are said to intuitively adapt to users’ speech and…
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surroundings. Users personalize settings using Sony’s hearing control app, available at Google Play and the App Store. Interoperability and compatibility with Bluetooth devices vary, Sony said. The company’s goal with the hearables is to “break down the current barriers faced by those with signs of mild to moderate hearing loss and provide a simple, app-enabled, do-it-yourself solution that can allow for a better hearing experience,” it said. Sony highlighted the hearing aids’ small size and 70-hour battery life.