Consumers Open to Jumping Wearables Brands for Better Battery Life: IDC
Wearables users are increasingly open to switching brands, reported IDC Tuesday, saying 54% of smart earware users are willing to swap brands, and 42.2% for smartwatch and fitness tracker owners. That's an opportunity and a challenge for wearables makers, said…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
analyst Ramon Llamas, saying companies have to deliver “best-in-class devices and experiences at appealing price points that both attain and retain customers.” Reasons consumers would switch for a different watch brand are better battery life (40.3%), lower cost (39.4%) and integration with other devices (30%), IDC said. They would switch smart earwear brands for better battery life (56.3%), comfort (50.8%) and fit (39.8%), the report said. "Battery life has long been a challenge for wearables," Llamas said. Users don’t like to have to charge a wearable every day or every other day, but it’s a “standard that consumers have come to accept,” he said. Though faster charging helps, getting multiple days of use from a single charge would not only be ideal, but it would also be a reason to switch brands."