AT&T Wireless Gains Based on More than Promotions: CEO
AT&T’s gains in wireless customers, 3 million postpaid added in the last year, aren’t based just on promotions, CEO John Stankey said at a Goldman Sachs conference Monday. “There are a lot of things working well,” he said: “We are…
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actually gaining customers in a lot of different places and a lot of different ways, and there isn't any single answer to it, and I know folks want to continue to go back and say, ‘well, it's a high level of promotion that's doing it.’ And that's actually not correct.” Stankey noted the gains AT&T has made in the public safety market as a result of FirstNet. “That's not based on promotion,” he said. Stankey conceded that AT&T was later than its peers to deploy mid-band spectrum for 5G. “It is now up and starting to make its appearance -- in metropolitan areas, the performance we're getting out of it is really, really good,” he said. “That will be a big lift on what is already a strong network," he said.