SID Attempting to Lure Virtual Exhibitors to China Event in July
The Society for Information Display is making an 11th-hour effort to lure online exhibitors to its hybrid International Conference on Display Technology July 9-12 in Fujian, China. More than 3,000 “display professionals” are expected to visit the onsite exhibition this…
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year, said SID Wednesday. The conference’s “exhibition global outreach platform” enables overseas exhibitors and online visitors to interact through Zoom with those on the ground in Fujian, it said. If COVID-19 makes attending the physical event “inconvenient,” organizers also will work with exhibitors outside China that want to showcase their goods “at a physical booth at the site,” bundling that virtual presence with “relevant promotion services during and after the exhibition,” it said.