Crosley Radio Announces Store/Online Record Store Day Promo
Crosley Radio announced Wednesday a Record Store Day promotion tied to nine local indie record stores in seven states and online. Consumers have a chance to win a Crosley C100BT turntable ($279) by visiting Zia Records, Phoenix; Newbury Comics, Boston;…
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Vinyl Renaissance, Overland Park, Kansas; Rhino Records, Claremont, California; Monster Music, Charleston, South Carolina; Guestroom Records and Cardinal Record Co., Louisville; Cactus Music, Houston; and Josey Records Dallas. It's also giving away two C100BTs online. The online contest ends May 15. The vinyl industry had $1 billion in sales last year for the first time since 1986, said the Recording Industry Association of America. A preview of a MusicWatch study, due for release May 5, shows 18 million consumers 13 and older bought vinyl last year, up 27% from 2020, emailed the research firm Wednesday ahead of Record Store Day. Some 71% bought new records, 67% used; 95% expect to continue buying the format this year, it said, citing a March survey of over 1,400 consumers. About 38% of vinyl buyers have been building their collection for over 10 years and “value the authenticity and ‘warmth’ delivered by the medium," MusicWatch said. A third of turntable owners said they plan to upgrade their record player or other audio equipment next year. 60% of vinyl buyers are aware of Record Store Day and more than half of them plan to visit a physical shop or online site during that time, it said.