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Walmart Launches Matchmaker Service for Sustainable Packaging

Walmart launched the Circular Connector, an online tool to match companies looking for sustainable packaging ideas with those that offer them, it blogged Monday. Its goal is to achieve 100% recyclable, reusable or industrially compostable packaging by 2025. The purpose…

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of the connector is to accelerate packaging innovation and time to market, blogged Ashley Hall, director-strategic programs. Innovations will be screened against Walmart’s sustainable packaging goals, and if aligned, will be published later this year for public download on walmartsustainabilityhub.com; they will be made available to Walmart private brands associates and suppliers for their consideration, the retailer said. Difficult-to-recycle materials outlined in Walmart’s Recycling Playbook could be disqualified from inclusion, including metallized films, polyvinyl chloride, expanded polystyrene foam, polyethylene terephthalate (PET) glycol or colored PET, oxo-degradable, undetectable carbon black and biodegradable additives in petroleum-based plastics, it said.