March TV-Buying Intentions Stable vs. February: Conference Board
Consumer intentions on buying new TV sets held steady in March compared with February, according to preliminary Conference Board data released Tuesday. Analytics firm Toluna canvassed 5,000 U.S. homes through March 23, finding 10.9% plan to buy a new TV…
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set in the next six months, compared with 11% in February, 11.5% in January and 11% in March 2021, said the board. Consumer confidence increased slightly in March after declines in January and February, and “continues to be supported by strong employment growth,” it said. Consumer confidence “has been holding up remarkably well despite geopolitical uncertainties and expectations for inflation,” said the board. “These headwinds are expected to persist in the short term and may potentially dampen confidence as well as cool spending further in the months ahead.”