Industry Sold 26% Fewer TVs in Q4, ‘Right in Line’ With Vizio’s Decline: NPD
NPD pegs Q4 industry TV sales as having declined 26% from the same 2020 quarter, emailed Stephen Baker, vice president-industry adviser, technology and mobile. So Vizio’s near-32% decline in its TV sales for the holiday quarter (see 2203040033) “was right…
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in line with the overall market,” said Baker Monday. Vizio returned to “aggressive promotions” last month after shipping 700,000 fewer TVs in Q4 than a year earlier, said the vendor last week.