‘EBay Refurbished’ to Expand to Tablets, Smartwatches, Laptops: CEO
EBay exited 2021 with more than 320 brands participating in the “Certified Refurbished” program it launched in October 2020, said CEO Jamie Iannone on a Q4 earnings call Wednesday. Products sold in the offering are certified by the manufacturer, are…
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in “like-new” condition, and are backed by a two-year warranty, plus eBay's money-back guarantee, he said. “Certified Refurbished products from top brands make up a small percentage of the total refurb activity on eBay, but are growing significantly faster,” inspiring the company to expand the offering, he said. The multitiered “eBay Refurbished” program introduced in November, “adds more inventory from top-rated sellers” that are “thoroughly vetted to meet rigorous performance standards,” he said. Products offered in the program below the manufacturer-direct "certifed" tier are graded for their condition, from “excellent” to “good,” and are sold with a one-year warranty. “In Q4, we saw promising early results from this expansion in mobile phones and plan to extend it to tablets, smartwatches and laptops this year,” said Iannone.