FCC Needs 'Fresh Look' at Calm Act Enforcement Rules: Rosenworcel
The FCC should “take a fresh look” at “effectiveness” of rules implementing the Commercial Advertisement Loudness Mitigation Act’s bar on excessively loud TV ads, acting Chairwoman Jessica Rosenworcel said in a letter to Rep. Anna Eshoo, D-Calif., released Thursday. The…
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Media Bureau sought comment last month in docket 21-181 on the extent to which Calm Act rules need to change in response to a request from Eshoo (see 2104140001). Comments are due June 3, replies July 9 (see 2104200001). “Like you, I am concerned when I hear complaints about commercials that are far louder than the programming they accompany,” Rosenworcel told Eshoo. “I am hopeful that the record we develop will help inform what next steps may be needed to increase the effectiveness” of Calm Act enforcement.