Partner Deal Gives Verizon Access to Vizio Inscape Viewer Data
Vizio and Verizon Media will partner on “cross-platform” and smart TV ad solutions using “unique TV viewership data and premium programmatic inventory access,” said the companies Thursday. The deal gives Verizon exclusive “demand-side platform” access beginning in 2022 to Vizio’s…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
Inscape viewership data from more than 18 million “opted-in” Vizio smart TVs. Vizio's Q1 earnings call May 11 will be its first since going public March 25 (see 2104230001).