Live Sports Key Factor in Minimizing Pay-TV Churn, Says Parks
Fifty-five percent of U.S. pay-TV households say availability of live sports is important in their decision to keep the service, said Parks Associates Tuesday. The churn rate for pay-TV services is trending “significantly lower than the rate for [over-the-top] OTT…
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services,” said analyst Steve Nason. Over the past year, churn rates for OTT and virtual MVPD services declined as consumers turned to streaming video services for entertainment.