Comcast's FreeWheel Buying SaaS Ad Firm Beeswax
Comcast's FreeWheel agreed to buy software-as-a-service advertising company Beeswax, FreeWheel said Thursday. This expands FreeWheel’s programmatic marketplace capabilities in TV and video ads, including connected TV and set-top box VOD, it said. Terms weren't disclosed. The deal is expected to…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
close next month, pending approvals.