Half of Netflix Viewers Would Subscribe for Original Content Alone, Says Kagan
Netflix users who most enjoy the service’s original content grew from 35% in 2017 to 49% this year, nearly flat with 2019’s 50%, reported S&P's Kagan Friday. Some 48% of users in a survey say they would subscribe to the…
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service even if it offered only original content. Weekly Netflix streamers were more likely to select original TV programs as the content they enjoy most (35%) vs. 23% of Netflix subscribers who watch less than once per week. Four in five users watch Netflix on a TV, either directly via an internet-connected TV or via another streaming device; a third view on a smartphone; and a quarter view on a PC.