Subscription VOD Penetration Flattening Out, MoffettNathanson Says
Subscription VOD penetration of U.S. households hit new highs in Q1 at around 75%, but the penetration rate has seemingly flattened out, MoffettNathanson's Michael Nathanson wrote investors Wednesday. He said price continues to be a key reason viewers substitute subscription…
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VOD for pay-TV subscriptions, and that trend should continue during the difficult economy.