Esports Ad Spend to Top $1.5B; Gaming Reaches 4 in 5 Digital Users: Comscore
Esports ad and sponsorship spending this year will top $1.5 billion, up 41% from 2017, Comscore reported Monday. Some 65% of U.S. households own a device for gaming; game content touches 80% of the digital population. Some 38 million U.S.…
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households own a gaming console. In 2020, there were 210 million unique visitors in the overall gaming category.