All TV Ads to Eventually Be Targeted, Measurable, Says Roku VP
Roku believes all TV commercials will be “targeted and measurable,” said Alison Levin, vice president-ad sales and strategy. The video streamer launched a shopper data program designed to persuade consumer packaged goods advertisers to divert more of their ad spend…
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to streaming, it said Friday. Marketers will use such sales information to activate advertising across hundreds of channels on the Roku platform, tying exposure to in-store and online sales.