Earwear, ‘Resilient’ to COVID-19's Economic Downturn, Grew 68.3% in Q1, Says IDC
Q1 wearable device shipments grew 29.7% globally to 72.6 million units, fueled by strong demand for earwear and wristbands, reported IDC Thursday. The wristband category grew 16.2%, while hearables grew 68.3% and were 55% of the entire wearables market, it…
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said. Hearables were “resilient” to COVID-19's “market-suppressing forces,” it said: Consumers clamored for “sophisticated earpieces” for music playback and to increase productivity during stay-at-home orders. The pandemic’s supply chain disruptions had “adverse” impacts on smart and basic watches, said IDC: "The downward pressure on watches shifts the onus to the latter half of 2020."