Universal Display CFO Expects More OLED Screens in 5G Smartphones
The 5G transition bodes well for the future of OLED smartphones, said Universal Display Chief Financial Officer Sid Rosenblatt. He thinks 5G will “spur new demand” for an upgrade “cycle” in premium smartphones, the market segment where OLED resides. Rosenblatt…
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estimates OLED screens are in 25 percent of the 1.6 billion smartphones sold globally yearly. Reducing the screens' cost is “the only way you get” to 50 percent share, he said. “It's estimated that an OLED screen made on plastic substrates is anywhere from $55 to $75 per screen,” compared with $10 to $30 for LCD, he said. “If you talk to the OEMs, they all want OLED screens” in their smartphones because “it has the best picture quality and it has the best power efficiency,” he said. OLED isn’t a solution “looking for a market,” but “you need to get the price down,” he told a Deutsche Bank technology conference Tuesday.