Harrods Featuring OLED TV Technology in Marketing Partnership With LG Display
Upscale U.K. department store Harrods is opening an “OLED Zone” on the fifth floor of its London store, showing TVs from LG, Bang & Olufsen, Panasonic and Philips, said LG Display Tuesday. The display will include OLED point-of-purchase advertising. The…
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store also features OLED TV technology in an interactive window installation through Sept. 1 in show windows surrounding door 5 of its Knightsbridge building, it said.