NCTA and Viacom Push for Updated Kidvid Rules
The market for children’s programming “has changed significantly in recent years, including a marked shift to online consumption,” Viacom and NCTA told an aide to FCC Commissioner Mike O’Rielly Wednesday, per a filing Monday in docket 17-105. Modernize rules to…
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“provide non-broadcast program networks greater flexibility to serve their audiences,” they asked.