Consumers Watching Fewer Hours of Video but More of It on TV, Says Parks
Hours consuming video declined among U.S. broadband households last year, but consumers watch more internet video on a TV, reported Parks Associates Thursday. Hours consumers watched video on a TV grew last year for the first time since 2014, said…
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Parks, reporting 55 percent of respondents say watching TV or movies at home is a top leisure activity. As over-the-top competition “becomes a battle for the living room, the challenge for device makers and content producers is finding the correct product mix to maximize both profit and utility,” said analyst Billy Nayden. With consumers’ experimentation with OTT waning, they will begin to resist adding “another monthly subscription,” Nayden said, so providers are moving to freemium and advertising-based models in anticipation of a pushback. Last year, some 19 percent of consumers subscribed to Netflix, Hulu or Amazon Prime Video along with another OTT service, compared with 13 percent in 2017. Consumers watched 25.7 hours of video weekly last year vs. 29.5 hours a week in 2016.