Global 2018 IPTV Market Had 14.3% Subscriber Gain; Cable's Decline Continued
IPTV overtook direct-to-home last year as No. 2 MVPD type after cable, with 23.4 percent of the 1.07 billion-household global market, Kagan reported Wednesday. IPTV grew 14.3 percent last year, but cable is projected to decline at a 0.3 percent…
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compound annual growth rate by 2023 due to migration to IPTV in Asia Pacific and Western Europe. IPTV’s projected 7 percent subscriber CAGR in the period is second to pay digital terrestrial TV at 8.5 percent. Cord-cutting effects are primarily seen in North America where multichannel subscribers, revenue and penetration are projected to decline for the foreseeable future. Oversaturated markets including Singapore and Hong Kong are experiencing declines on cord cutting. In Europe, the biggest threat to traditional multichannel integration of over-the-top and catch-up TV services, along with ability to stream channel packages via hybrid boxes, Kagan said. The global multichannel market grew 3.1 percent last year, with China, India and the U.S. accounting for 57 percent of subscribers. By 2023, China and India are expected to account for half.