NPD Contracts With Census Bureau on Monthly Data Feeds of Retail Activity
NPD will give the Census Bureau “regular data feeds” monthly on retail point-of-sale activity, relieving retailers of the “burden” of responding to agency data requests, said NPD Monday. The bureau relies on retailer reporting for “gauging the state” of the…
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U.S. economy and consumer buying “behavior,” said NPD. Under a new data-sharing contract, “retailers can rely on NPD to seamlessly work with the Census Bureau directly.”