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Analyst Sees Irony in Samsung Support for iTunes

Dolby Atmos content is stacking up, with DirecTV broadcasting select NBA games in the immersive audio format and adoption growing in gaming, Dougherty & Co.'s Steven Frankel wrote investors. He noted Samsung is the only remaining Dolby Vision "holdout" among…

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major TV makers. Samsung says the HDR10+ global "ecosystem" had expanded to 45 "industry partners." Monday, the analyst cited the irony of Samsung’s surprise CES announcement (see 1901070033) for support of Apple’s iTunes on select TVs “with Apple being a high profile supporter of Dolby Vision.” The growing number of Dolby Vision titles offered by Apple won’t be playable on the Samsung TVs, which will see HDR10 versions instead, he said. Tuesday, Samsung didn't comment.