Samsung Demos Display, Security, Customization During NRF Show
Samsung is highlighting displays as interactive retail tools at the NRF 2019 retail expo this week in what it calls a “more efficient approach” to customer service. The company showed a “connected associate,” based on Samsung tablets and smartphones that…
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store employees can use to deliver “the expertise of a seasoned specialist,” said the company. It demonstrated a ruggedized tablet with apps from Harman. A security demonstration combined Samsung’s Knox security platform with the BricTech app from Sennco, showing geofencing and custom triggers “bricking” stolen or misplaced devices. The system can also send alerts or sound alarms when devices are taken beyond specified perimeters, it said. The company launched at Harman’s New York store, Nexshop, a cloud-based analytics dashboard and real-time behavioral sensing technology that captures customer traffic data to target customers with content tailored to them. When a customer tries on a headset in front of a Nexshop-enabled mirror, display and camera sensor, the display launches customized content based on the customer’s demographic, said Samsung. The technology also detects customer traffic patterns through heat-map analysis and measures dwell time and footfall, allowing the store to allocate staffers based on customer behavior.