Comcast, Viamedia Clash in 7th Circuit Ad Rep Services Fight
A U.S. District Court's finding that Viamedia didn't show evidence that Comcast conditioned providing its interconnect services to MVPDs on their purchase of Comcast ad rep services doesn't square with testimony from Comcast and independent MVPDs, appellant Viamedia said in…
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a docket 18-2852 reply brief (in Pacer) Thursday filed with the 7th U.S. Circuit Court of Appeals. The only rationale for Comcast's refusal to deal with Viamedia as a rival ad rep services competitor through Comcast-owned interconnects was to eliminate competition, and the lower court's ruling otherwise was incorrect, the appellant said. The filing was in response to Comcast's appellee brief (in Pacer) this month in which it said the lower court was right to find Comcast's not dealing with Viamedia was motivated by valid business purposes of replacing intermediaries.