Most Cyber Monday E-Commerce Visits Came From Smartphones, Abobe Finds
Fifty-six percent of Cyber Monday e-commerce site visits came from smartphones and tablets, Adobe reported Tuesday. Total sales were $100 million above its forecast (see 1811260016), at $7.9 billion. Conversion rates from site visits to transactions on Cyber Monday were…
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3.9 percent for smartphones. Since Nov. 1, $35.7 billion in online sales has come from computers, $17.5 billion from smartphones and $5.3 billion from tablets. Adobe predicts $58.52 billion in online sales through Dec. 31 vs. $50.1 billion for last holiday season. Two-thirds of smartphone owners used their devices to research holiday purchase decisions, up from 63 percent last year, reported the National Retail Federation Tuesday.