Top Three Smartphone Vendors Could See Market-Share Fall Amid 5G, Says SA
The top three smartphone makers will likely see market share decline in the 5G era, Strategy Analytics reported. “Every new generation of mobile technology has resulted in huge disruption with market leaders stumbling, losing position and in most cases never…
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recovering their former glory.” Nokia peaked during 2G, lost a third of its share in 3G and “disappeared in the 4G world,” SA said: Motorola lost 80 percent of its global handset market share 2G peak-3G peak. Samsung doubled its share amid 3G, said SA. Analysts identified two main groups of vendors vying for 5G share: adaptive local players such as Sharp, ZTE and Sony, and global scale seekers Xiaomi, Vivo and Oppo. “Competition on the basis of technology advantage will be extremely challenging and inevitably short lived without a healthy portfolio" of IP, said analyst Ken Hyers.