Smartphones Gaining Share for Online Shopping, Abobe Reports
Smartphones will continue to gain share as consumers’ preferred method for shopping online, with 48 percent of visits and 27 percent of revenue, but completed cart orders occur 20 percent less often on smartphones than on a PC due to…
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“sub-optimal checkout experiences,” Abobe reported Thursday. That costs retailers $9 billion in mobile sales, said the report. Shopping visits by tablets are down 30 percent in four years to 8.8 percent of e-commerce sales, it said, as larger smartphones and smaller laptops leave little room for tablets. Results are based on its analytics, cloud service and surveying more than 1,000 U.S. consumers in October.